Privacy Policy for Strides Athletic Co.
Strides Athletic Co. (ACN: [Insert ACN if applicable]) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). It applies to personal information collected by Strides Athletic Co. through our online platform, bespoke fitting services, manufacturing operations, and other interactions you have with us.
1. Collection of Personal Information
We collect personal information that is reasonably necessary for us to provide our services and conduct our business. The types of personal information we may collect include:
- Identity Data: Name, date of birth, and other demographic information.
- Contact Data: Residential address, delivery address, email address, and telephone number.
- Financial Data: Payment card details and billing information (though we do not store full payment card numbers on our servers).
- Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
- Footwear Specific Data: Foot measurements, gait analysis data, and personal preferences relevant to bespoke fitting services or shoe design.
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
- Profile Data: Your username and password for our online platform, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
- Usage Data: Information about how you use our online platform, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
We collect personal information directly from you when you interact with us, such as when you:
- Purchase products or services from our online platform or retail partners.
- Create an account on our online platform.
- Subscribe to our newsletters or marketing communications.
- Participate in surveys or promotions.
- Contact us with inquiries or feedback.
- Request bespoke fitting services.
- Provide material innovation suggestions.
We may also collect personal information from third parties, such as analytics providers, advertising networks, and publicly available sources.
2. Use of Personal Information
We use your personal information for the primary purposes for which it was collected, including:
- To provide our products and services: Fulfilment of orders, processing payments, delivering products, and providing customer support. This includes providing bespoke fitting services and manufacturing footwear tailored to your needs.
- To manage our relationship with you: Notifying you about changes to our terms or privacy policy, asking you to leave a review or take a survey.
- To improve our products and services: Developing new athletic footwear designs, enhancing existing products, and improving our sustainable production processes based on feedback and usage data.
- For marketing and promotional purposes: Sending you information about our products, services, offers, and promotions that may be of interest to you, based on your preferences.
- To ensure the security of our online platform: Protecting against fraud and other malicious activities.
- For internal business operations: Data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities such as national distribution.
- To comply with legal obligations: Meeting our legal and regulatory requirements.
3. Disclosure of Personal Information
We may disclose your personal information to third parties for the purposes outlined in this Privacy Policy, including:
- Service Providers: Third-party service providers who assist us in operating our business, such as payment processors, shipping companies, IT service providers, marketing agencies, and analytics providers. These providers are only permitted to use your information for the specific services they provide to us.
- Retail Partners: For the purpose of enabling national distribution and sales through retail outlets.
- Professional Advisers: Lawyers, accountants, and other professional advisers.
- Law Enforcement and Regulators: Where required by law or to protect our rights, property, or safety, or the safety of others.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
We take reasonable steps to ensure that third parties to whom we disclose personal information are bound by confidentiality and privacy obligations with respect to the protection of your personal information.
4. Overseas Disclosure
Strides Athletic Co. may store or process your personal information with third-party service providers located overseas. While we are based in Australia, some of our associated entities and third-party service providers may operate in other countries. We take reasonable steps to ensure that any overseas recipient of your personal information handles it in accordance with the APPs.
5. Security of Personal Information
We implement reasonable physical, technical, and administrative safeguards to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. This includes using encryption, firewalls, and secure server facilities. However, no data transmission over the internet can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us or receive from our online platform.
6. Access and Correction of Personal Information
You have the right to request access to the personal information we hold about you and to request that we correct any inaccuracies. To do so, please contact us using the details provided below. We may require you to verify your identity before processing your request. We will respond to your request within a reasonable timeframe.
In certain circumstances, we may refuse your request for access or correction, in accordance with the Privacy Act. If we refuse, we will provide you with a written explanation.
7. Cookies and Tracking Technologies
Our online platform uses 'cookies' and similar tracking technologies to enhance your browsing experience, analyse site usage, and support our marketing efforts. Cookies are small data files stored on your device.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our online platform may become inaccessible or not function properly.
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated Privacy Policy will be posted on our online platform, and the "Last Updated" date at the top of the policy will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
9. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to make a complaint, please contact our Privacy Officer at:
Strides Athletic Co.
147 Flinders Street,
Docklands, Melbourne, VIC 3008,
Australia
10. Complaints
If you believe that we have breached the Australian Privacy Principles or any other applicable privacy law, please contact us using the details provided above. We will investigate your complaint and respond to you as soon as practicable.
If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC).